Q&A with Marc Belton
"As National Advisory Board Chair, I aim to support The Salvation Army’s mission by providing strong governance, strategic guidance and advocacy."Marc Belton served with General Mills, Inc. for more than 30 years and became Chairman of the National Advisory Board (NAB) in January, succeeding Mike Cassling, who served in that role since 2021. Mr. Belton has served on the NAB since 2014 and most recently held the position of Vice Chairman. Marc has received numerous awards and recognition, including being named one of corporate America’s most powerful African American executives by Fortune and Black Enterprise magazines. Marc resides with his wife Alicia and their two children in Minneapolis.
01. Could you share more about your faith journey and how it led you to where you are today?
I grew up with a strong church background thanks to my devoted mother. As I focused on my career, my faith faded, and despite success, I felt unfulfilled. This led me to deep reflection and prayer, seeking God’s guidance. I met a mentor, who helped me understand true service. Becoming involved with The Salvation Army has been a transformative part of finding purpose and joy in my life.
02. When did you first get involved with the NAB, and what drew you to this role?
I first got involved with the National Advisory Board around 2002 or 2003. Dale Jones, who had previously placed me on a corporate board, suggested I join. Robert Pays, then National Chair, also encouraged me. Given my family’s history with The Salvation Army and my growing commitment, it felt like a natural step.
03. What is your vision for the role over the next three years, and what are some of your key priorities?
As National Advisory Board Chair, I aim to support The Salvation Army’s mission by providing strong governance, strategic guidance and advocacy. Key priorities include improving strategic planning and resource allocation, strengthening partnerships and expanding outreach to better serve our communities.
04. Is there a particular accomplishment during your time with the Board that you’re especially proud of?
I’m especially proud of my work with the Community Relations Committee. Chairing it, I helped boost our digital marketing and brand awareness, significantly expanding our reach and effectiveness. Seeing the increased support for our mission has been very fulfilling.
05. If you could offer advice to a new local board member, what would it be?
I’d advise new board members to listen deeply and empathize with others. Understand their needs, be supportive, and actively participate in fundraising, initiatives and strategic input. Engagement and responsiveness are crucial for making a meaningful impact.
06. If you were the General of The Salvation Army for a day, what changes or initiatives would you implement?
I’d focus on optimizing resources and improving efficiency to maximize our impact. I’d also enhance collaboration and partnerships to broaden our reach and effectiveness.
07. What does a typical date night with your wife Alicia look like?
We usually start with dinner, often at a nice restaurant, and then do something enjoyable, like a theater performance, a concert, or a game. We both love sharing a good meal together and engaging in activities that we both find entertaining.